Miss Vietnam of Southern California hosted by UVSA

MVSC's staff wearing Ao Dai from Ao Dai by CuteSass

We are incredibly proud to be a sponsor of Miss Vietnam of Southern California (MVSC) Year 2023. We feel connected to this prestigious Cultural & Scholastic Pageant on multiple levels. Our common ground is the mission to bring Vietnamese culture closer to Vietnamese Americans. Moreover, through this sponsorship, our brand is able to support the staffs - the amazing women leaders in our community. 

Miss Vietnam of Southern California (MVSC) or Hoa Khôi Liên Trường (HKLT) is a prestigious Vietnamese American Cultural & Scholastic Pageant hosted by the Union of Vietnamese Student Associations (UVSA). 

Their primary focus is to elevate the Vietnamese American female as a national symbol of beauty and pride captured internally and externally through her poise, grace, intellectual strength, and individuality. Hosted annually at the largest Tet Festival in the world, the MVSC pageant serves to promote Vietnamese culture through language, music, dance, and the Vietnamese traditional dress, the áo dài.