September 6th, 2024 - We have finally celebrated the Grand Opening of our Ao Dai by Cute Sass Showroom and HQ! We can’t believe it has already been a month since our celebration. We’re so grateful for the overwhelming support from everyone who joined us for this huge milestone. Let’s take a trip down memory lane as we highlight shareable moments from our event, our brand’s achievements since launching, and what’s next for us in the near future!
THE MAIN EVENT
The first half of the day was filled with reuniting and connecting with many of our collaborators, partners, and loved ones who have been supporting us throughout the years. It wouldn’t have been a successful Vietnamese “family” gathering without... FOOD! And BOBA!
After our moments of mingling, we commenced our Ribbon Cutting Ceremony with speeches from our team members and founder, Sophia Vo. Spoiler alert: There were many moments of happy tears. We then proceeded with the ribbon cutting, marking the official beginning of our journey together as a community.
After the ceremony, a guided tour was given to our guests of our entire HQ, led by the founder herself. We tested our guests' knowledge with a fun and intense trivia game of our tour.
BRAND ACHEIVEMENTS
Our mission is to make Ao Dai more accessible for Vietnamese people overseas, in any way it may mean. In 2021, Ao Dai by Cute Sass women’s sizes ranged from S-XXL. Now, you can get any size from S-10XL in Women and M-7XL in Men, equivalent to US size Petite S to Plus, right off the rack, at affordable prices, with fast shipping, and awesome customer service. In 2021, we had 40 styles total. Now, you can choose from 540 styles, again, off the rack.
We have more than 7,050 reviews across all platforms, with 95% being 5-star reviews. We are the first company to bring a complete Viet Phuc collection to America. We are the only Ao Dai brand on Amazon Prime, which means people all over the world can get Vietnamese Ao Dai the next day.
In three years, we have become the biggest Ao Dai brand on Etsy. Since our soft opening in May, we’ve served more than 100 showroom appointments, having the pleasure of meeting many of you in person.
It truly wouldn’t have been possible without the support of our community, and we thank you every day for giving us this opportunity to serve you.
