We’ve been quietly working on a collection inspired by the attire of Vietnam’s longest-ruling dynasty, the Lê dynasty (1428–1789).
This is a love letter to our roots, and we are excited to share it with all of you!
INSPIRED BY VIETNAMESE CULTURE
Ao Dai by Cute Sass is inspired by our Vietnamese culture and traditional clothing. Ao Dai is a Vietnamese symbol that embodies beauty, grace, and femininity.

AO DAI BY CUTE SASS
Embracing the beautiful colors of Vietnam and its people, we have combined elements of Vietnamese heritage with modern styles for an elegant look with a sense of energy and movement.
Collections
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Viet Phuc - Le Dynasty
Thời Lê Collection (1428–1789). To honor the ancestral and historic roots of...
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Yên Collection
A dreamy spring collection that feels like a romantic stroll through a...
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Ao Dai by Cute Sass x Joeydolls
This collection is a special collaboration between Ao Dai by Cute Sass and Joeydolls -...
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Pet Ao Dai
Now your four-legged friend can join in the celebration of Vietnamese tradition...
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Size Inclusive
We believe beauty comes in all sizes. Our goal is to...
STARS OF THE SEASON

Yên Collection
A dreamy spring collection that feels like a romantic stroll through a...