About us

Ao Dai by Cute Sass is inspired by our Vietnamese culture and traditional clothing. Áo Dài is a Vietnamese symbol that embodies beauty, grace, and femininity. 

We want to show that Áo Dài is more than just a traditional garment, but can be worn as a modern-day attire. Embracing the beautiful colors of Vietnam and its people, we have combined elements of Vietnamese heritage with modern styles for an elegant look with a sense of energy and movement. 

As a Vietnamese American, our founder wants to honor her culture by making Áo Dài more accessible for Vietnamese people overseas of all ages. With options for both traditional and modernized styles, we strive to cater to all tastes, hoping that this cultural piece would live on, even through the younger generations.

We are the first and most size-inclusive Áo Dài brand in the world, proudly offering a wide range of sizes for women, men, and children. We're also the first Áo Dài brand on Amazon Prime and the largest on Etsy.

Our pieces are made in Vietnam by local artists and tailors using high-quality materials to give you the best Ao Dai experience.